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Colin Woodcock, in summary A highly experienced and respected marketing and brand development expert who has contributed to blue chip organisations such as Kraft, Kimberly-Clark, RAC, RBS, Barclays, Prudential and Capita. His 20 year client side career has encompassed marketing director roles, portfolio P&L accountability, the launch of 20 new market propositions, business strategy consultancy, presentations to more than 3,000 staff, plus TV led advertising campaigns for at least 10 major UK brands. Trained at Kraft and a former Head of Research & Data, he is both customer insight driven and strategic in approach. Following a degree in Economics, he has gained post-graduate qualifications in Marketing and has completed the Chartered Institute of Marketing's Marketing Masterclass. He is an enthusiastic public speaker, passionate on insight led innovation and always willing to present a perspective on brand development or marketing issues. |
