In recent years I have designed and run innovation programmes for Prudential, Capita and Barclaycard and recognise that developing an expansive bank of relevant, exciting possibilities early on in any development process will be vital. More ideas early on will allow comparative assessment, aggregation and reduce risk of rework.

I am able to apply some pragmatic and proven approaches that will expand and develop your possibilities. My approach is always collaborative and will be tailored to fit your business or brand development objectives. That said, I will also bring some principles shaped by past assignments, colleagues, numerous Marketing Directors and my own dealings with consultants. These include: 

* Always customer Insight driven. Your project may not require additional stages of research but it will be vital to spend some quality time considering the motivations, needs and attitudes of your target customers. Research can be usefully applied later on in a process to validate insights, refine and prioritise potential propositions.

* Delivering a major personal contribution. Building on the ideas that exist in your organisation will help the quality and quantity of output. However, having watched expensive consultants rely heavily on collation I always make a point of taking time out to develop a significant number of my own ideas.

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