Numerous research projects have emphatically demonstrated to me that how your express or position your offering is as important as how you construct it. Consider the success of brands such as Apple or Dove who have reaped the rewards for innovation in product offering and how they have articulated their benefits. Whether you are looking to reposition an existing brand, product or service or need to develop a new proposition I can help, for example:

* Establish a brand development or innovation programme that will take your organisation from area of opportunity to a highly developed specification that has been assessed with customers. In doing so, I can help you make more effective use of brand strengths, research and development budgets.

* Develop a range of proposition options that can be assessed to understand your target market better, determine the best communication routes and establish relative appeal/purchase intent.

* Deliver high quality customer facing stimulus that will enable you to confidently assess the appeal and issues associated with your new proposition and avoid the expensive pitfall of research findings being adversely impacted by missing options or poor presentation.

* Generate and refine a proposition via implementation of a relevant research approach or through conversations with existing customers or partners.

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