My marketing and brand development skills are founded on excellent training I received during five years at Kraft. Here the annual brand or marketing plan was a rigorously challenged and scrutinized document that genuinely drove the business agenda. With a cumulative ten years spent leading the Barclaycard and Prudential brands I appreciate the value of customer and campaign data, plus the challenges of delivery in a matrix and service orientated business. Some of the the areas I can help will include:

* Brand positioning and communication development. Enhancing relevance with target customers. By leveraging insights into your brand and customers I can determine brand development priorities, optimal positioning and communication approach for your business across all media - including PR.

* Marketing mix management. Developing campaigns to deliver against brand, retention and acquisition ROI objectives. This could be with existing agencies or if required I can recruit relevant agencies as part of the process.

* Brand or business stretch priorities. Identifying new markets and propositions that would be relevant to your business given target customer segmentation, brand strengths and organisational capabilities.

* Marketing budget, performance and structural reviews. Having been responsible for managing budgets approaching £40m across all areas (including pricing) I am well placed to review allocation, measures and appropriate structures.

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